Google Play Store is reportedly house for over 300 Android apps which facilitate fraudulent ad clicks. This comes in right after last week, over 800 apps on the Android app store were said to be affected by a malware named Xavier. This is for the third time in a month when Google Play apps have been reported to be infected and act maliciously.
The modus operandi of adware affected Android apps is that these apps constantly request ads from third party agencies and go on to claiming that users clicked on them generating ad impressions and fraudster collect ad revenue. While the end user doesn’t have a financial vulnerability, adware affected apps drastically drain both battery and cellular data. This also leads slow down in performance and serious lag issues on low-end devices. According to PhoneArena, a certain app affected by adware requested more than 3,000 ads overnight and fraudulently “clicked” on 169 of them.
Talking about figures, more than 300 apps on Google Play with a cumulative 4 million to 14 million install count are adware affected. Some of the classic examples of these sort of apps include live wallpapers, custom fonts, icon packs, or simple utilities. Per reports, some specific app developers outlined are Attunable, Classywall, Firamo, FlameryHot, NeonApp, Goopolo, Litvinka Co, Livelypapir, Tuneatpa Personalization, Waterflo, X Soft, and Zheka.
Ad fraud detection agency eZanga, researched on these apps and is said to have notified Google of the malicious apps and activities. Google this year at annual developer conference addressed the problem of infected apps and it also outlined its plans to make Google Play store more secure with a refined moderation process and strict elimination of fraudulent apps. However, at present, there seems no quick fix coming from the company for these adware and malware affected apps.